TIBERINO SINCE 1888
Tiberino helps gourmet stores and distributors offer more than just another Italian product. Our recipes create curiosity, encourage conversation and give customers a reason to stop, explore and buy. They're designed to help you stand out, increase basket value and turn everyday shopping into a memorable experience.
Create in-store
conversation
Activate bundling
and cross-selling
Elevate the Made In Italy
taste experience at a new level
We partner with retailers who want to stand out—not compete on price.
TODAY, MOST SHELVES LOOK THE SAME.
Products compete for attention, but very few truly capture it.
Customers browse, compare brands and check prices. Yet without something new to discover, there's often little reason to stop, ask questions or engage.
When every product feels ordinary rather than familiar, price becomes the deciding factor.
And that's when it becomes difficult to create value.
The challenge is clear: it is not about offering more products, but products giving people a reason to EXPERIENCE something different, like the Italian Gourmet Cuisine.
YOU DON'T NEED MORE PRODUCTS.
You need something people are curious about.
Tiberino was created to spark curiosity.
Our ready-to-cook Italian recipes are easy to understand, simple to prepare and enjoyable to recommend.
It catches the eye before it reaches the shopping basket.
What starts as curiosity soon becomes an idea: tonight's dinner, the perfect gift or the missing piece of an authentic Italian food experience.
They ask what it is.
They imagine serving it for dinner, giving it as a gift or pairing it with other premium ingredients.
Tiberino is far from being just another product on the shelf: it’s the beginning of a conversation that often leads to a larger purchase.
TIBERINO MAKE SOMETHING CHANGE IN YOUR STORE
Italian food has always been about more than recipes.
It carries the character of a region, the story of a place and the traditions that make Italian cuisine unlike any other.
That's what your customers recognise and that's what draws them in. Each Tiberino recipe invites them to discover a different corner of Italy—from familiar classics to regional specialities they may never have tasted before. That’s why questions come naturally: "Where does this recipe come from?", "How is it prepared?" "Which wine would you serve with it?". Every reference invites them to a conversation starting long before the purchase. This makes ALL differences.
Tiberino doesn't simply add another Italian product to your shelves.
It gives you more: a story to tell and to be heard, something to discover and your store will make up to an experience they won't find everywhere else.
That's how a product becomes part of the experience your customers remember—and the reason why they can’t wait to come back.
HOW WE START WORKING TOGETHER
BEFORE WE ASK YOU TO SELL TIBERINO,
WE WANT YOU TO EXPERIENCE IT
Deliver the product and see you next.
This is definitely NOT our philosophy. At Tiberino, we believe in building partnerships that make sense—for your business, your customers and the way you work.
That's why every collaboration begins with distinguished steps, starting by understanding your business first.
01
FIRST
CONTACT
Let's get to know each other. We learn about your store, your customers and what makes your business unique.
02
PEER
ASSESSMENT
A mutual evaluation. Not every partnership is the right fit. We take the time to make sure it may work for both of us.
03
PRODUCT TASTING
Taste the products. We believe every retailer should experience our recipes before offering them to customers.
04
COMPARISON AFTER TASTING
Let's talk about your impressions. We review your feedback and explore how Tiberino could fit naturally into your product range and customers’ taste.
05
FIRST ORDER CONSTRUCTION
Build your first selection. Your first order is tailored to your business, your customers and your sales opportunities.
06
CHOOSING MARKETING MATERIALS
Choose the right marketing support. Together, we'll identify the materials that best suit your store and your merchandising strategy and of course, your storytelling to make your purchase worth.
07
SHIPPING
AND STARTUP
Delivery and launch. Your products arrive, ready to take their place on your shelves.
08
SUPPORT IN THE EARLY STAGES
Ongoing support- We're beside you to help you introduce the range successfully and support you as your business grows with Tiberino’s selection.
AN EASY TASTING TO ORGANIZE
ALSO DIRECTLY IN STORE
One of the advantages of Tiberino is the possibility of letting customers try the product without turning the store into a kitchen.
To prepare a recipe, all you need is an electric pan, water, and a few minutes. No professional equipment, complex preparations, or large operational spaces are required.
This makes it easier to organize a tasting even in a small store. Tasting allows the customer to truly get to know the product. The aroma attracts attention, the preparation piques curiosity, and the taste eliminates many of the doubts that can slow down a purchase.
The tasting thus becomes a small event within the store: it brings movement, creates relationships, and transforms the product from an exposed package into a lived experience.
HE DOESN'T JUST SELL HIMSELF
HELPS SELL THE REST OF THE STORE
Tiberino works particularly well when it is part of a broader offering.
A risotto can be accompanied by a selected wine. A pasta dish can highlight a quality extra virgin olive oil. A gourmet recipe can become the centerpiece of a gift package along with cheeses, preserves, or other specialties.
The single package thus becomes the starting point for building a more substantial sale.
Tiberino acts as a link between different categories: it suggests pairings, facilitates cross-selling, and allows the store to make better use of the products it already has available.
Therefore, it doesn't just generate a direct sale. It can help you create new combinations and increase the overall value of the receipt.
SALES OPPORTUNITIES
ONE PRODUCT.
DOZENS OF SALES OPPORTUNITIES.
Tiberino works because it is not tied to a single type of customer or a single consumption occasion.
It allows you to adapt your offering based on the person you're serving and the context in which you're selling.
Concrete examples:
This allows you to adapt it to the person you are facing, without having to force the sale.
Every customer has a valid reason to buy it.
PRACTICAL TOOLS TO PRESENT IT WELL
When you start working with Tiberino, you don't just receive the product.
We work with you to create a display that is consistent with the point of sale, selecting the materials that are truly useful for giving visibility to the product line and helping customers understand it.
We don't use identical packages for everyone. A small gourmet shop, a food boutique, a chain, and a distributor all have different needs.
For this reason, we always start by considering the available space, the type of display, and how you interact with the public.
COMMUNICATION MATERIALS
Display Stand
It makes the Tiberino line immediately recognisable and helps customers navigate the various recipes.
Posters
They attract attention in-store and explain the value of Tiberino's offering in a few seconds.
Leaflets
They present recipes simply and help customers remember the product after their visit.
Product Sheets
They provide recipe information and help staff confidently tell the story behind them.
Graphic Materials
They offer ready-to-use content for social media and promotional communications.
Cookbooks
Pairings and occasions to explain to the customer how to use each product.
Tasting
Provides practical guidance for organizing in-store tastings.
Insert
Help introduce the Tiberino line without adding complexity to the store's work.
HOW THE COLLABORATION BEGINS
DO YOU WANT TO FIND OUT IF
TIBERINO CAN WORK FOR
YOUR BUSINESS?
Tell us about the type of store or distribution network you manage.
We will evaluate your assortment, target audience, and the opportunities Tiberino can create within your business.
If we believe the conditions are right, we will send you a selection of recipes to taste and begin building the project together.
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